Want to connect with your audience? Use your voice!

Connecting with your audience (readers or potential clients – choose the word you’re most comfortable with) is easier than you think. You just need to write and talk

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How to Write Like You Talk to Your Friends

When you learn to write like you talk to your friends, you stop getting blocked In a blog post from 2011, Seth Godin famously pointed out: ‘No one

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Who is your ideal reader?

Your ideal reader is the ideal (made up) person you write your books and blogs for. Why do you need to identify her (or him or them)? If

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