When I talk to people about what’s stopping them from blogging, their answers tend to fall into one of three categories:

• They don’t know what to write about
• They’re not confident they can commit to the schedule
• They don’t know how to get people to read what they write

I support my clients with all three of these issues. Read on to find out how to make blogging easier.

Make blogging easier by writing what your readers are asking for

When members of my blogging club get stuck on what to write about I remind them to think about what their reader needs to know. A lot of writer’s block (and not knowing what to write about is a kind of writer’s block) stems from focusing too much on yourself as the writer.

Your blog isn’t really about you – it exists to help your readers understand how you can help them solve their problems. Focusing on helping your readers helps you get out of your head (and out of your own way) so you can write. 

Think back over the last few conversations you've had with your clients and potential clients. What questions did they ask you? Pick one of those questions to answer in your next blog post.

Make committing to writing one blog post a month easier

If you’re struggling with commitment, you’re not alone.

Even though you “only” need one blog post each month, it’s a significant commitment. Writing a blog post isn’t hard – most people who have a website have done it. The hard part is committing to doing it month after month.

Coming up with topics, setting aside time to write your first draft, to polish it, to create the images you need, …. It feels like a never ending list of to-dos because you have to repeat the process every single month.

I help the members of my blogging club stay motivated to keep up with their blog by helping them create a strategic plan each quarter in our Quarterly Planning Workshop. Having a plan makes it easier to commit because it reminds you why you’re blogging — that way, it’s not just another chore on your to-do list.

I then help them keep to this plan by offering regular cowriting sessions (up to 5 hours per week – you won’t need all of them).

How does cowriting help? 

First, by making working on your blog a commitment in your diary. You’ll be more likely to turn up if you’ve registered for the meeting.

Second, through peer support. Everyone on the call is there to write. We talk about what we’re going to write at the beginning and about how it went at the end. Those two five-minute chats will help you focus and help the writing process feel less isolating.

If you’re not ready to join my blogging club, find a friend and commit to meeting each other to write.

Make it easy for your readers to find and read what you write

Getting eyes on your blog feels hard. Your blog posts are not Kevin Costner’s baseball diamond in Field of Dreams (1989). James Earl Jones isn’t there to assure you, ‘If you build it, they will come’, and he won’t be inviting the late greats to play there.

Would it be nice if tens of thousands of people read your blog post as soon as you hit publish? Of course! But if that doesn’t happen (and even if it does), there’s nothing stopping you from getting your message out in other ways.

In addition to working on your SEO to get more eyes on your website (for help with this, contact Nikki Pilkington - this is an affiliate link), put your well-crafted message in front of your audience in as many ways as possible. Repurpose your blog posts in

• text-based social media posts
• your newsletter
• social media lives (though don’t just read at your audience)
• your reels and stories

You can learn more about repurposing in ‘Repurpose your post’.

Need more help?

Sign up for my free mini-course, Write Engaging Blog Posts the Easy Way. In the mini-course, I'll show you how to make writing faster and easier. If you complete all 3 exercises, you'll get a 30-minute 121 coaching session – you can use that to discuss whatever's still holding you back from blogging and getting your message in front of your potential clients.