Most business owners want to save time when creating content.
Why? Because we didn't go into business so we could spend an hour every morning trying to decide what to post on LinkedIn or send to our list.
If you have a blog (or a back catalogue of high quality newsletters), you can save yourself a lot of time.
Let your blog do the heaving lifting
When was the last time you had a look through your back catalogue of blog posts to see which ones you could use to stay in front of your audience today?
That long?
You're not alone. Without the prompt to remind members of Expert Habits to do this every quarter, I'd forget to do it, too.
Somehow, we business owners have been conditioned (conditioned ourselves?) to think we have to produce new material every time we post something.
We don't.
Most of your audience didn't see it the first time. Or the second time.
Maybe they didn't see it because the algorithm didn't show it to them. Or maybe it didn't register because they weren't looking for what you shared at the time you shared it.
Either way, very (very) few people will notice if you share something a second, third, or even fourth time if you space out the repetitions. No one, or almost no one, will care about the repetition if what you're sharing is valuable to them.
Save your future self some time
What I'd love for you to do when you have time (30 minutes to an hour) is this:
- make a list of the titles of your past blog posts (or newsletter subject lines) - include links to them
- broadly categorise the topic(s) covered in each and make note of these
- note your call to action for each
You can put this list in a Word or Google doc or in a spreadsheet - you can even write it in a notebook, though the links will be less useful there (if you'll be able to find said notebook next time you need it).
Once you have the list, you'll be able to quickly identify where you've already written about what you want your audience to think about today or this week.
Knowing that means you don't need to start from scratch - instead, you need to choose which paragraph(s) or sentences you can repurpose for the social media post or newsletter you're writing.
In other words, knowing that will save you a lot of time.
How I can help
In Expert Habits (£1200), I help you do a little work on your content creation each week so it doesn't pile up and feel overwhelming. I've broken down the steps for staying visible and spread them over the month so you can do a little each week.
By the end of our year together, you'll be in the habit of publishing a new blog post every month and repurposing it to keep you visible on all the platforms that matter for your business (you don't need to be everywhere at once!).