Write and Publish your

Expert Book

by 15 October 2023

for £5000

Only 6 Spaces Available

Book a call so we can discuss whether this is a good fit for you!


  • 24 January - Get to know your reader and outline your book
     January to 26 February - you finish your first draft with my support 
  • 27 February to 26 March - Revise your draft with my support
  • 27 March to 30 April - beta readers (4 weeks); you respond to their suggestions; Marketing
  • 1 to 27 May - I edit your book; you work on marketing it
  • 29 May to 30 June - I format your book for publication; you work on marketing it

Costs involved

  • Coaching, editing, formatting, and other support from me: £5000
  • ISBN numbers; this varies by country. For the UK, a pack of 10 costs £164
  • IngramSpark's publishing charge: up to £100

How does it Work?

I'm sitting outside, smiling at the camera as I write in a notebook.

The planning phase

Step 1

We meet via Zoom. These meetings usually last 20 to 30 minutes, but if we need more time, that's fine. 

In this meeting we'll decide whether we're a good fit for working together. If we are, we'll have a chat about your book and the details for our 3-day intensive.

Then I'll email you the contract and invoice for your deposit.

Two brown notebooks on a table under a folded pair of reading glasses. The bottom notebook has the word PLAN in large black letters at the bottom.

Step 2

Once you've signed the contract and paid your deposit, I'll put together a writing support kit for you.

Though we'll be meeting via Zoom, our time together will be more productive (and more fun) if it feels like a retreat. So, I'll send you a few little surprises to help you make your space feel like a retreat.

step 3

Before our start date, you don't have to do anything.

However, I know some writers are keen to get going as soon as possible, so in your support kit, I'll send you a couple of creative exercises you can complete in preparation for our time together - if you want to.

Getting Started

Open blank notebook with a white pen laying across one page; next to a cream coloured coffee mug.

24 January

Two-hour workshop: Get to Know
Your Reader

We'll discover who your ideal reader is and do the work necessary to get to know her (or them or him). It's easier and more effective to write to one person than to try to address a larger group.

26 January

Two-hour workshop: Focus and Outline

We'll work together to focus your topic - we'll get it down to just one sentence: your statement of argument. Then, we'll use your statement of argument as the basis for your outline. You'll use questions for the outline to make the whole writing process easier - you'll just be answering the next question.

27 - 31 January

1:1 planning session

In the outlining workshop, I'll give you a scheduling link to book a 20-minute meeting with me. At that meeting we'll go over how you're going to fit work on your book in around the rest of your life - there's no need to let the writing process disrupt your business or your life.

Support for Finishing Your book

Finish your draft

27 January to 28 March

Finish your first draft

You'll finish your first draft. 


  • Group coaching calls 7 & 21 February and 7 & 21 March
  • Access to at least 2 co-writing sessions per week
  • Daily support via dedicated WhatsApp group
  • Access to video tutorials on how to write your messy draft (it really does need to be messy!)

Revision & Beta readers 

4 April to
 29 May

Revision 1 & 2

You'll go through 2 rounds of revision before you send your draft to your beta readers and respond to their feedback.


  • Revision 1 workshop: 4 April
  • Revision 2 workshop: 2 May
  • List of recommended questions for your beta readers
  • Group coaching calls: 18 April, 16 May, & 13 June
  • Marketing Plan - 2-hour workshop, 30 May
  • Access to at least 2 co-writing sessions per week
  • Daily support via dedicated WhatsApp group
  • Access to video tutorials on dealing with other people's opinions

Editing, Marketing, Formatting & Publishing

30 May to
10 October

Final steps

I'll edit your book. After you respond to my edits, I'll format your book (using Atticus.io). When you're happy with the paperback and eBook formatting, we'll publish to both IngramSpark and Amazon.


  • Regular updates on how formatting is going
  • Group coaching: 11 July & 5 September
  • Access to at least 2 co-writing session per week
  • Daily support via dedicated WhatsApp group

Post-Publication Support

I wish publishing your book was the end of the work, but it's not. So, I give all of my authors lifetime access to my Book Launch Club

Regular Co-writing Sessions

I'll provide you the space and accountability you need to make your book work for you and your business.

Quarterly planning sessions

We'll meet once per quarter to discuss how you'll use your book to push book sales and market the rest of your business.

post-Publication WhatsApp group

You'll be invited to join my post-publication WhatsApp Group, where I continue to offer my authors support.


What kind of book will this work for?

This programme, and my coaching in general, is for nonfiction books. The intensive nature of this programme works best for your expert book.

Your expert book is one that focuses on how you help your clients - what you do, why you do it that way, and what results your clients get. Starting with a 3-day intensive is perfect for this kind of book because the hardest part of writing such a book is getting started. You don't need to do research (you live the experience you're writing about every day), you just need to write.

The programme could work for other kinds of nonfiction, but we'd have to have to have a detailed discussion of what kind of book you're writing, what research you've done, and where you are in the development process.

Also, the formatting tool I use (Atticus.io) is only suitable for books that are all or mostly text - it will not work for books that rely heavily on graphs, charts, or other images.

Want to write a novel? I'm not the coach for you - I don't write fiction, so I don't coach it.

Am I ready to write my book?

To write your expert book, you must be an expert. This means you have experience in what you do, get good results for your clients, and understand how you get those results.

Note, I said you need knowledge of and expertise in what you do - you do not need to be an expert in writing! 

If you're not sure whether you're ready or not, take my quiz.

Are there any other costs involved?

There are 2 additional costs that you need to keep in mind.

1) Purchasing ISBN numbers - these are non-transferable, so you will need to purchase them yourself. For books published in the UK, they cost £164 for 10 - they don't expire and you'll need 2 for this book: 1 for the paperback and 1 for the eBook.

2) Cover designer - unless you opt to design your own cover, you'll need to hire a designer. Prices for this vary. I'll introduce you to one of the designers I've worked with, or help you find another reputable designer.

What my clients say


Working with Jennifer has given me a renewed love of writing. She shows the perfect balance of Coaching and Accountability and what I have learned from her is priceless.

Kari Roberts


Writing a book for my business just seemed to make so much sense. As it not only helped me to exorcise a lot of my own limitations it also be[ne]fitted my clients past, present and future... I could not have done it without the incredible support and expertise of Jennifer Jones. My business looks and feels like a success now thanks to her. Everyone should have a book for their business.

Abbie Broad


Writing a book was something I always hoped I would do but didn't think it would actually happen; now I am receiving coaching from Jennifer, and it's actually happening! I very much doubt I would be in this position, where I am close to publishing, were it not for her. I'm going to be an author!

Vie Portland

Headshot - I'm smiling at the camera, have long brown hair and am wearing a white shirt. The background is green.
Jennifer Jones

I'm a speaker, published author, and expert writing coach who has been helping people become happier, more productive writers since 2001. I trained to teach writing during my PhD at the University of California at Davis. I've taught at universities in the US and the UK, and now coach consultants, coaches, and healers to write their credibility-building books. My first book, There's a Book in Every Expert (that's you!), came out to rave reviews in 2020. When I'm not talking about writing, I can often be found researching and writing about Victorian medicine and popular culture.

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