Write and Publish your
Expert Book
by 30 June 2023
for £5000
Only 4 Spaces Available
Book a call so we can discuss whether this is a good fit for you!
Timeline
Costs involved
- Coaching, editing, formatting, and other support from me: £5000
- ISBN numbers; this varies by country. For the UK, a pack of 10 costs £164
- IngramSpark's publishing charge: up to £100
How does it Work?

The planning phase
Step 1
We meet via Zoom. These meetings usually last 20 to 30 minutes, but if we need more time, that's fine.
In this meeting we'll decide whether we're a good fit for working together. If we are, we'll have a chat about your book and the details for our 3-day intensive.
Then I'll email you the contract and invoice for your deposit.

Step 2
Once you've signed the contract I'll put together a writer's support kit.
Though we'll be meeting via Zoom, our time together will be more productive (and more fun) if it feels like a retreat. So, I'll send you a few little surprises to help you make your space feel like a retreat.

step 3
Before our first meeting, you don't have to do anything.
However, I know some writers are keen to get going as soon as possible, so in your welcome package, I'll send you a couple of creative exercises you can complete in preparation for our time together - if you want to.
Getting Started

16 January
Two-hour workshop: Get to Know
Your Reader
We'll discover who your ideal reader is and do the work necessary to get to know her (or them or him). It's easier and more effective to write to one person than to try to address a larger group.

18 January
Two-hour workshop: Focus and Outline
We'll work together to focus your topic - we'll get it down to just one sentence: your statement of argument. Then, we'll use your statement of argument as the basis for your outline. You'll use questions for the outline to make the whole writing process easier - you'll just be answering the next question.

18 - 20 January
1:1 planning session
In the outlining workshop, I'll give you a scheduling link to book a 20-minute meeting with me. At that meeting we'll go over how you're going to fit work on your book in around the rest of your life - there's no need to let the writing process disrupt your business or your life.
Support for Finishing Your book
Finish your draft
21 January to 26 February
Finish your first draft
You'll finish your first draft.
Support:
- Group coaching calls 23 & 30 January and 6, 13, & 20 February
- Access to at least 2 co-writing sessions per week
- Daily support via dedicated WhatsApp group
- Access to video tutorials on how to write your messy draft (it really does need to be messy!)
Revision & Beta readers
27 February 10 30April
Revision 1 & 2
You'll go through 2 rounds of revision before you send your draft to your beta readers and respond to their feedback.
Support:
- Revision 1 workshop: 27 February
- Revision 2 workshop: 13 March
- List of recommended questions for your beta readers
- Group coaching calls: 6 & 20 March
- Marketing Plan Workshop: 3 April
- Access to at least 2 co-writing sessions per week
- Daily support via dedicated WhatsApp group
- Access to video tutorials on dealing with other people's opinions
Editing, Marketing, Formatting & Publishing
1 May to 30 June
Final steps
I'll edit your book. After you respond to my edits, I'll format your book (using Atticus.io). When you're happy with the paperback and eBook formatting, we'll publish to both IngramSpark and Amazon.
Support:
- Regular updates on how formatting is going
- Group coaching: 24 April & 5 June
- Access to at least 2 co-writing session per week
- Daily support via dedicated WhatsApp group
Post-Publication Support
I wish publishing your book was the end of the work, but it's not. So, I give all of my authors lifetime access to my Book Launch Club
Regular Co-writing Sessions
I'll provide you the space and accountability you need to make your book work for you and your business.
Quarterly planning sessions
We'll meet once per quarter to discuss how you'll use your book to push book sales and market the rest of your business.
post-Publication WhatsApp group
You'll be invited to join my post-publication WhatsApp Group, where I continue to offer my authors support.
Faq
To write your expert book, you must be an expert. This means you have experience in what you do, get good results for your clients, and understand how you get those results.
Note, I said you need knowledge of and expertise in what you do - you do not need to be an expert in writing!
If you're not sure whether you're ready or not, take my quiz.
There are 2 additional costs that you need to keep in mind.
1) Purchasing ISBN numbers - these are non-transferable, so you will need to purchase them yourself. For books published in the UK, they cost £164 for 10 - they don't expire and you'll need 2 for this book: 1 for the paperback and 1 for the eBook.
2) Cover designer - unless you opt to design your own cover, you'll need to hire a designer. Prices for this vary. I'll introduce you to one of the designers I've worked with, or help you find another reputable designer.
What my clients say
Working with Jennifer has given me a renewed love of writing. She shows the perfect balance of Coaching and Accountability and what I have learned from her is priceless.
Kari Roberts
Writing a book for my business just seemed to make so much sense. As it not only helped me to exorcise a lot of my own limitations it also be[ne]fitted my clients past, present and future... I could not have done it without the incredible support and expertise of Jennifer Jones. My business looks and feels like a success now thanks to her. Everyone should have a book for their business.
Abbie Broad
Writing a book was something I always hoped I would do but didn't think it would actually happen; now I am receiving coaching from Jennifer, and it's actually happening! I very much doubt I would be in this position, where I am close to publishing, were it not for her. I'm going to be an author!
Vie Portland

I'm a speaker, published author, and expert writing coach who has been helping people become happier, more productive writers since 2001. I trained to teach writing during my PhD at the University of California at Davis. I've taught at universities in the US and the UK, and now coach consultants, coaches, and healers to write their credibility-building books. My first book, There's a Book in Every Expert (that's you!), came out to rave reviews in 2020. When I'm not talking about writing, I can often be found researching and writing about Victorian medicine and popular culture.
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