Write and Publish your
Expert Book
before summer 2023
for £6000
Only 3 Spaces Available
Book a call so we can discuss whether this is a good fit for you!
Timeline
Costs involved
- Coaching, editing, formatting, and other support from me: £6000
- ISBN numbers; this varies by country. For the UK, a pack of 10 costs £164
- IgramSpark's publication charge: up to £100
How does it Work?

The planning phase
Step 1
We meet via Zoom. These meetings usually last 20 to 30 minutes, but if we need more time, that's fine.
In this meeting we'll decide whether we're a good fit for working together. If we are, we'll have a chat about your book and the details for our 3-day intensive.
Then I'll email you the contract and invoice for your deposit.

Step 2
Once you've signed the contract and paid your deposit, I'll put the finishing touches on your retreat plan and send you the details.
Though we'll be meeting via Zoom, our time together will be more productive (and more fun) if it feels like a retreat. So, I'll send you a few little surprises to help you make your space feel like a retreat.
I'll also send you a detailed itinerary so you'll know what to expect!

step 3
Between receiving your itinerary and our 3-day retreat, you don't have to do any preparation.
However, I know some writers are keen to get going as soon as possible, so in your welcome package, I'll send you a couple of creative exercises you can complete in preparation for our time together - if you want to.
Virtual Retreat

4 January
We'll spend a couple of hours doing a combination of small group and individual exercises to help you get to know your ideal reader and what she (they, or he) wants from your book. As a group, we'll then discuss what you want your books to do for you, your businesses, and your readers before focusing your topics and producing your outlines. You'll start writing

5 January
You'll spend most of the day writing. I'll be on hand to help you stay focused and motivated. Using breakout rooms, I'll help each of you (in 1:1 sessions) to identify your beta readers and discuss your cover (who will design it; what it will look like) - once we've done that, I'll craft a message for you (or your VA) to send to them to invite them to help you develop your book. We'll also use those 1:1 meetings to discuss any writing issues you're having.

6 January
As on day 2, you'll spend most of the day writing, with my support and encouragement. Again in 1:1 breakout sessions, we'll solidify your plans for finishing and marketing your book, as well as address any writing issues you're having.
After the Retreat
Finish your draft
January
Draft and Revise
You'll finish your first draft and revise it before sending it to your beta readers.
Support:
- Group coaching calls: 9 & 16 January
- Revision 1 Workshop: 23 January
- Revision 2 Workshop: 30 January
- Access to at least 2 co-writing sessions per week
- Daily support via dedicated WhatsApp group
- Access to video tutorials on how to revise your draft
Beta readers & Editing
February & March
Getting ready to publish
You'll send your draft to your beta readers on 1 February; you'll apply their feedback and send the draft to me for editing by 5 March. I'll edit it and return it to you by 31 March.
Support:
- List of recommended questions for your beta readers
- Marketing Plan Workshop: 13 February
- Group coaching calls: 27 February & 20 March
- Access to at least 2 co-writing session per week
- Daily support via dedicated WhatsApp group
- Access to video tutorials on dealing with other people's opinions
Formatting & Publishing
April
Publication and Marketing
After you respond to my edits, I'll format your book (using Atticus.io). When you're happy with the paperback and eBook formatting, we'll publish to both IngramSpark and Amazon.
Support:
- Regular updates on how formatting is going
- Group coaching calls: 3 & 17 April
- Access to at least 2 co-writing session per week
- Daily support via dedicated WhatsApp group
- Access to my evergreen social media planner
Post-Publication Support
I wish publishing your book was the end of the work, but it's not. So, I give all of my authors lifetime access to my Book Launch Club
Regular Co-writing Sessions
I'll provide you the space and accountability you need to make your book work for you and your business.
Quarterly planning sessions
We'll meet once per quarter to discuss how you'll use your book to push book sales and market the rest of your business.
post-Publication WhatsApp group
You'll be invited to join my post-publication WhatsApp Group, where I continue to offer my authors support.
Faq
To write your expert book, you must be an expert. This means you have experience in what you do, get good results for your clients, and understand how you get those results.
Note, I said you need knowledge of and expertise in what you do - you do not need to be an expert in writing!
If you're not sure whether you're ready or not, take my quiz.
There are 2 additional costs that you need to keep in mind.
1) Purchasing ISBN numbers - these are non-transferable, so you will need to purchase them yourself. For books published in the UK, they cost £164 for 10 - they don't expire and you'll need 2 for this book: 1 for the paperback and 1 for the eBook.
2) Cover designer - unless you opt to design your own cover, you'll need to hire a designer. Prices for this vary. I'll introduce you to one of the designers I've worked with, or help you find another reputable designer.
What my clients say
Working with Jennifer has given me a renewed love of writing. She shows the perfect balance of Coaching and Accountability and what I have learned from her is priceless.
Kari Roberts
Writing a book for my business just seemed to make so much sense. As it not only helped me to exorcise a lot of my own limitations it also be[ne]fitted my clients past, present and future... I could not have done it without the incredible support and expertise of Jennifer Jones. My business looks and feels like a success now thanks to her. Everyone should have a book for their business.
Abbie Broad
Writing a book was something I always hoped I would do but didn't think it would actually happen; now I am receiving coaching from Jennifer, and it's actually happening! I very much doubt I would be in this position, where I am close to publishing, were it not for her. I'm going to be an author!
Vie Portland

I'm a speaker, published author, and expert writing coach who has been helping people become happier, more productive writers since 2001. I trained to teach writing during my PhD at the University of California at Davis. I've taught at universities in the US and the UK, and now coach consultants, coaches, and healers to write their credibility-building books. My first book, There's a Book in Every Expert (that's you!), came out to rave reviews in 2020. When I'm not talking about writing, I can often be found researching and writing about Victorian medicine and popular culture.
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