Write and Publish your

Expert Book

before summer 2023

for £6000

Only 3 Spaces Available

Book a call so we can discuss whether this is a good fit for you!


  • 4  to 6 January - 3 day virtual-retreat - you write 50% of your first draft
  • 7 to 31 January - you finish your first draft with my support 
  • February - your book is with your beta readers; you work on marketing it
  • March - I edit your book; you work on marketing it
  • April - I format your book for publication; you work on marketing it

Costs involved

  • Coaching, editing, formatting, and other support from me: £6000
  • ISBN numbers; this varies by country. For the UK, a pack of 10 costs £164
  • IgramSpark's publication charge: up to £100

How does it Work?

I'm sitting outside, smiling at the camera as I write in a notebook.

The planning phase

Step 1

We meet via Zoom. These meetings usually last 20 to 30 minutes, but if we need more time, that's fine. 

In this meeting we'll decide whether we're a good fit for working together. If we are, we'll have a chat about your book and the details for our 3-day intensive.

Then I'll email you the contract and invoice for your deposit.

Two brown notebooks on a table under a folded pair of reading glasses. The bottom notebook has the word PLAN in large black letters at the bottom.

Step 2

Once you've signed the contract and paid your deposit, I'll put the finishing touches on your retreat plan and send you the details.

Though we'll be meeting via Zoom, our time together will be more productive (and more fun) if it feels like a retreat. So, I'll send you a few little surprises to help you make your space feel like a retreat.

I'll also send you a detailed itinerary so you'll know what to expect!

step 3

Between receiving your itinerary and our 3-day retreat, you don't have to do any preparation.

However, I know some writers are keen to get going as soon as possible, so in your welcome package, I'll send you a couple of creative exercises you can complete in preparation for our time together - if you want to.

Virtual Retreat

Open blank notebook with a white pen laying across one page; next to a cream coloured coffee mug.

4 January

We'll spend a couple of hours doing a combination of small group and individual exercises to help you get to know your ideal reader and what she (they, or he) wants from your book. As a group, we'll then discuss what you want your books to do for you, your businesses, and your readers before focusing your topics and producing your outlines. You'll start writing

5 January

You'll spend most of the day writing. I'll be on hand to help you stay focused and motivated. Using breakout rooms, I'll help each of you (in 1:1 sessions) to identify your beta readers and discuss your cover (who will design it; what it will look like) - once we've done that, I'll craft a message for you (or your VA) to send to them to invite them to help you develop your book. We'll also use those 1:1 meetings to discuss any writing issues you're having.

6 January

As on day 2, you'll spend most of the day writing, with my support and encouragement. Again in 1:1 breakout sessions, we'll solidify your plans for finishing and marketing your book, as well as address any writing issues you're having.

After the Retreat

Finish your draft


Draft and Revise

You'll finish your first draft and revise it before sending it to your beta readers. 


  • Group coaching calls: 9 & 16 January
  • Revision 1 Workshop: 23 January
  • Revision 2 Workshop: 30 January
  • Access to at least 2 co-writing sessions per week
  • Daily support via dedicated WhatsApp group
  • Access to video tutorials on how to revise your draft

Beta readers & Editing

February & March

Getting ready to publish

You'll send your draft to your beta readers on 1 February; you'll apply their feedback and send the draft to me for editing by 5 March. I'll edit it and return it to you by 31 March.


  • List of recommended questions for your beta readers
  • Marketing Plan Workshop: 13 February
  • Group coaching calls: 27 February & 20 March
  • Access to at least 2 co-writing session per week
  • Daily support via dedicated WhatsApp group
  • Access to video tutorials on dealing with other people's opinions

Formatting & Publishing


Publication and Marketing

After you respond to my edits, I'll format your book (using Atticus.io). When you're happy with the paperback and eBook formatting, we'll publish to both IngramSpark and Amazon.


  • Regular updates on how formatting is going
  • Group coaching calls: 3 & 17 April
  • Access to at least 2 co-writing session per week
  • Daily support via dedicated WhatsApp group
  • Access to my evergreen social media planner

Post-Publication Support

I wish publishing your book was the end of the work, but it's not. So, I give all of my authors lifetime access to my Book Launch Club

Regular Co-writing Sessions

I'll provide you the space and accountability you need to make your book work for you and your business.

Quarterly planning sessions

We'll meet once per quarter to discuss how you'll use your book to push book sales and market the rest of your business.

post-Publication WhatsApp group

You'll be invited to join my post-publication WhatsApp Group, where I continue to offer my authors support.


What kind of book will this work for?

This programme, and my coaching in general, is for nonfiction books. The intensive nature of this programme works best for your expert book.

Your expert book is one that focuses on how you help your clients - what you do, why you do it that way, and what results your clients get. Starting with a 3-day intensive is perfect for this kind of book because the hardest part of writing such a book is getting started. You don't need to do research (you live the experience you're writing about every day), you just need to write.

The programme could work for other kinds of nonfiction, but we'd have to have to have a detailed discussion of what kind of book you're writing, what research you've done, and where you are in the development process.

Also, the formatting tool I use (Atticus.io) is only suitable for books that are all or mostly text - it will not work for books that rely heavily on graphs, charts, or other images.

Want to write a novel? I'm not the coach for you - I don't write fiction, so I don't coach it.

Am I ready to write my book?

To write your expert book, you must be an expert. This means you have experience in what you do, get good results for your clients, and understand how you get those results.

Note, I said you need knowledge of and expertise in what you do - you do not need to be an expert in writing! 

If you're not sure whether you're ready or not, take my quiz.

Are there any other costs involved?

There are 2 additional costs that you need to keep in mind.

1) Purchasing ISBN numbers - these are non-transferable, so you will need to purchase them yourself. For books published in the UK, they cost £164 for 10 - they don't expire and you'll need 2 for this book: 1 for the paperback and 1 for the eBook.

2) Cover designer - unless you opt to design your own cover, you'll need to hire a designer. Prices for this vary. I'll introduce you to one of the designers I've worked with, or help you find another reputable designer.

What my clients say


Working with Jennifer has given me a renewed love of writing. She shows the perfect balance of Coaching and Accountability and what I have learned from her is priceless.

Kari Roberts


Writing a book for my business just seemed to make so much sense. As it not only helped me to exorcise a lot of my own limitations it also be[ne]fitted my clients past, present and future... I could not have done it without the incredible support and expertise of Jennifer Jones. My business looks and feels like a success now thanks to her. Everyone should have a book for their business.

Abbie Broad


Writing a book was something I always hoped I would do but didn't think it would actually happen; now I am receiving coaching from Jennifer, and it's actually happening! I very much doubt I would be in this position, where I am close to publishing, were it not for her. I'm going to be an author!

Vie Portland

Headshot - I'm smiling at the camera, have long brown hair and am wearing a white shirt. The background is green.
Jennifer Jones

I'm a speaker, published author, and expert writing coach who has been helping people become happier, more productive writers since 2001. I trained to teach writing during my PhD at the University of California at Davis. I've taught at universities in the US and the UK, and now coach consultants, coaches, and healers to write their credibility-building books. My first book, There's a Book in Every Expert (that's you!), came out to rave reviews in 2020. When I'm not talking about writing, I can often be found researching and writing about Victorian medicine and popular culture.

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