Learn how to write so your book turns readers into clients*

Let me show you how to bring your book to life and make sure it really connects with and stands out to your future clients. Choose the time that suits you (you'll also have access to the replay):

11am, 1 October - £125
4pm, 2 October - £125

*This is the live version of the first workshop in my group programme, There's a Book in Every Expert. If you join the programme after the workshop, I'll deduct the cost of this workshop from that of the programme.

This workshop is perfect for you if you want to write a successful book that excites your readers and turns them into clients, but you're afraid to start because:

  • You don't know how to write to connect with your potential clients.
  • You don't see how a book could fit strategically in your business.
  • You don't think you're any good at writing, so don't trust you could write a book that would convert clients.

I know it's scary, but you're not on your own.

It’s scary to start a book. I know – I’ve written three of them. Each one started with a little wobble. A big part of that wobble for me, and for every author I’ve ever worked with, is worrying that it won’t land with your audience.

That no one will connect with it. That it won't convert any net clients. That it will fail and you’ll have wasted a lot of time and effort.

My clients and I move past this wobble by putting the reader first. Before we choose a topic and long before we pick a title, we get clear on these three things:

  • Who we're writing it for
  • What they want from it
  • How we want the book to work in our business

How would it feel if you knew you could write a book that truly connected with your potential clients and easily converted them into your business?

You'll be able to do that when you write your book for one ideal reader. When you do that,

  • You’ll write like you’re talking to them. That means your actual readers will feel like you’re talking directly to them when they read your book.
  • Your writing will be as easy as talking to an old friend - and that's how it will feel to your reader, too!
  • Your writing is more intimate, making it easier to build trust with your readers, so they’ll be open to your message. This is how your book turns readers into clients.
11am, 1 October - £125
4pm, 2 October - £125

During our time together we will:

  • Map out where your book will sit in your business so you can develop a strategy for how to use it to grow your business and convert more clients,
  • Identify your ideal audience and narrow that down to one ideal reader – writing to one person makes your writing more accessible to all of your future readers. See the quote from Abbie Broad below for proof!
  • Decide how you want your reader to feel and what action you want them to take after reading your book.
  • Choose your ideal topic.
Abbie's upper body - she has short blonde hair and glasses. She's smiling and facing the camera. She's wearing a black sleeveless top and a silver necklace. The grey and white background is slightly blurred.

The feedback I've had from so many who read Does It Really Need to Be This Hard? is, "it's like you're in my head Abbie... and you know exactly how I'm feeling."

Abbie Broad

Why am I the right person to help you with this?

I’ve been writing and teaching writing for more than 23 years. Over the years, I’ve worked with a lot of different kinds of writers – business owners, undergraduates, academics, biographers, therapists, and more. One thing they all have in common is worrying about how their work will land with their audience.

I worry about this every time I write, too. It’s something that all responsible writers consider. It’s also something that can create writer’s block, so over the years, I’ve developed a method for dealing with it.

I did this work with the first person to complete my group programme There’s a Book in Every Expert, Abbie Broad. She wrote her book for an ideal (fictional) reader – a 42 year old married mum who’s starting her business now that her kids are in school all day. This excerpt from my third book, Ready to Publish shows you what happened next:

When Abbie sent the draft to her cover designer, a German man in his early 30s who wasn’t married and didn’t have children, she thought he’d have a quick look through the opening pages to get a feel for the book before he created a few sample covers for her to choose from.

Imagine her surprise when he texted her the next morning to say he’d gotten so wrapped up in her book, he’d stayed up into the wee hours to read the whole thing!

Why was a man who had precious little in common with Abbie’s reader so engrossed by her book? Because Abbie’s an engaging writer. Her writing is engaging mostly because she writes to one person who needs to hear her message. By making her book relevant and necessary to one ideal reader, she makes it so for lots of different kinds of readers. (page 45)

How It Will Work

1

You'll receive a welcome email with the Zoom link for our workshop - 11am to 12:30pm on 1 October or 4pm on 2 October October.

2

If this is the first time you've done a workshop or course with me, you'll get a separate email with login details for the course area of my website - this is where you'll find the replay.

3

In the course area, you'll also find a free pdf copy of my first book, There's a Book in Every Expert (that's you!)

4

Finally, when I send the email to say the replay is available, you'll also get a link for a free 20-minute coaching call with me to discuss how you're going to use what you learned in the workshop.

After our workshop you'll

  • Know who you’re writing to and how to write so they feel like you’re talking directly to them
  • Be clear on how your book will strategically fit in your business so you can use it to grow and attract new clients
  • Be confident that you’ve chosen the topic that your ideal reader (and future clients) most need to read about from you

Are you ready to learn how to turn your readers into clients?

11am 1 October - £125
4pm, 2 October - £125

As I mentioned above, this is the live version of the first workshop in my group programme, There's a Book in Every Expert. If you go on to join that programme, I'll deduct the price of this workshop from the price so you won't be paying for it twice.

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